What does the environment have to do with why you need to install PPF film right away? I’m going to tell you!

Did you know that the historically frail Apple charging cables result from environmental protesting? In 2009, Greenpeace lobbied for “Green My Apple” – they asked Apple to remove PVC from their charging cables. Apple obliged but now their cables are not as durable. This is why Apple’s cables don’t survive any abuse, while third-party companies’ cables do. The lobbying to remove PVC created an entirely new market for third-party accessory makers that might not have existed to the extent that they do today had Greenpeace been unsuccessful in pushing for the removal of PVC.

Does that mean that PPF film is frail, also? No, that’s not at all my point. Keep reading for more info.

The auto paint industry is the same. As a result of lobbying and regulation outlawing certain amounts of Volatile Organic Compounds (VOCs), automotive paint has switched from solvent-based paint to water-based (or waterborne) paint.

The benefits of water-based over solvent-based paint are:

– Better for the environment, according to the EPA

– Healthier to apply to those in the industry due to fewer airborne toxins

– New products

– Cleaner and brighter than solvent-based paints

However, the one “benefit” for the automotive industry is a negative for our auto detailing industry and relates to clear bra/PPF film, and paint protection/paint enhancement:

“Less Clearcoat Needed. – For multiple hues and striping, waterborne paint has an advantage when it comes to spraying due to a thinner application. The different layers take less clear coat to even out the surface.”

This means paint is thinner, and therefore chips easier and faster. This is why we need to install PPF film RIGHT AWAY!